Irwin Grayson Associates
Enterprise & economic development

PROFIT

Promoting Regional Opportunities for Investment & Trade (PROFIT) started in August 2020 and launched at the end of October. It was an initiative of the Asian Development Bank to encourage and promote growth in trade and investment between India and the Greater Mekong Subregion (GMS, and which for the purposes of this project they defined as Vietnam, Cambodia and Thailand). ADB awarded a contract to a partnership comprising IMC Worldwide, Bombay Chamber of Commerce & Industry and ASSIST Asia. We developed an 'acceleration service' targeted at SMEs, that is, a programme of support designed to help businesses start or expand international trade activities more quickly (and we hope more successfully) than they would have done if there had been no help available. The programme came to an end in February 2022, having achieved all its targets.

The final report provides a description of the programme and the lessons. BCCI and ASSIST continue ot offer some support: details are available on the profit-accelerator website.