London Cycling Campaign
London Cycling Campaign
London Cycling Campaign (LCC) was set up in 1978 to make London a better place for cycling. LCC aims to:
- Double its voice - through recruiting many more members and encouraging more cyclists to join its campaigns;
- Make its voice heard - by running bigger and more participatory campaigns to promote the importance of cycling in London
- Sustain its voice - by providing services for cyclists intended to earn income that will, ultimately, provide the majority of its revenue
The support
LCC had already developed a revised strategy and action plan and submitted it to Esmee Fairbairn Foundation. EF asked David Irwin to challenge
LCC's thinking and to provide support to develop a fundable proposition. With advice from David Irwin, they prepared a detailed business plan and
funding submission to cover the costs, on a tapering business, of staff who will deliver the objectives outlined above.
The result
EF agreed to provide £105,000 over three years. Further advice resulted in a successful negotiation with the Inland Revenue such that all
LCC's subscription income now attracts Gift Aid, which will significantly add to LCC's resources.
Follow up
IGA has been asked by EF to undertake annual reviews - and provide additional advice as may be required.
© Irwin Grayson Associates 2022